A $50 gift card is redeemable for $50 in credit, which can then be used to purchase Bitcoins through the company’s website.
“Buying Bitcoins [is] now as uncomplicated as buying a loaf of bread,” Bitcoin consultant Ashley Fulks said. “Simply go to the store and buy a CoinTap card. Then go online, redeem your card on our website and, presto, you’ve got Bitcoins.”
http://bankcreditnews.com/news/bitcoin-ventures-introduces-cointap-e-currency-gift-card/12320/